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Meet the Euro Maxus team delivering hands-on fleet expertise and local support you can trust.
Joe Storror - Business Development Executive at Euro Maxus, helping businesses discover smarter, future-ready fleet solutions.
January 2026
Meet the Team: Joe Storror, Business Development Executive at Euro Maxus
At Euro Maxus, it’s our people that truly set us apart. Based in South Wales, we support businesses across the region and beyond with a hands-on, customer-first approach, specialist product knowledge, and extended-hours servicing designed to keep fleets moving.
We recently caught up with Joe Storror, Business Development Executive, to talk about his role at Euro Maxus, his background in the commercial vehicle industry, and why dealing with a knowledgeable, local team makes all the difference.
Driving Awareness of the Maxus range at Euro Maxus
As Business Development Executive at Euro Maxus, Joe is responsible for introducing the Maxus commercial vehicle range to businesses who may not traditionally have considered the brand.
“My role is about opening people’s eyes to what the Maxus range can really do,” Joe explains. “A lot of businesses are genuinely surprised by the capability, technology and value across the range and how Euro Maxus support and deliver that.”
With years of previous experience in the automotive and commercial vehicle sector, Joe understands the pressures fleet operators face — from uptime and running costs to compliance and futureproofing. That experience allows him to have informed, practical conversations that go far beyond brochures or specs.
Why Euro Maxus?
What excites Joe most is being part of a brand — and a dealership — that’s focused on the future.
“At Euro Maxus, we’re not just selling vehicles; we’re helping businesses transition with confidence.”
From your first showroom visit to long-term fleet support, Euro Maxus prides itself on offering expert advice, transparent conversations, and ongoing aftersales care. Our South Wales-based showroom means customers can easily visit, see the vehicles in person, and speak directly with knowledgeable people who understand their business.
Putting Customers and Fleets First
Joe’s approach is built around understanding how vehicles are used in the real world.
“Every business operates differently,” Joe says. “My job is to recommend vehicles that genuinely suit how customers work — without compromising reliability, servicing or support.”
A typical day at Euro Maxus might include fleet consultations, vehicle demonstrations, and working closely with the aftersales team to ensure customers benefit from our extended servicing hours, helping minimise downtime for working fleets.
“The best days are spent meeting customers face to face, showing them the vehicles and explaining how Euro Maxus supports them long after the handover,” Joe adds.
Why Speak to Joe?
Joe works closely with businesses to review existing fleets, usage patterns and future requirements — ensuring every recommendation delivers measurable value. And unlike online-only buying, customers benefit from personal service, local expertise and ongoing support by visiting the Euro Maxus showroom.
Life Outside of Euro Maxus
Away from the showroom, Joe stays just as active — whether it’s hurtling around an ice rink playing hockey or performing live gigs behind a drum kit with his band.
Daily Fuel & Dream Drive
Joe keeps things simple when it comes to fuel:
“It absolutely has to be a flat white and shortbread.”
And his dream Maxus road trip vehicle?
“Without a doubt, the Maxus T60,” Joe says. “The comfort, durability and space are phenomenal — although the eTerron9 is a very close second.”
